{"id":3824,"date":"2026-05-22T10:39:58","date_gmt":"2026-05-22T02:39:58","guid":{"rendered":"https:\/\/wemedia.adamroi.com\/?p=3824"},"modified":"2026-05-22T10:39:58","modified_gmt":"2026-05-22T02:39:58","slug":"app%e5%87%ba%e6%b5%b7%e8%bf%9b%e5%85%a5%e8%b4%a8%e9%87%8f%e7%ab%9e%e4%ba%89%ef%bc%9a%e5%ae%89%e8%a3%85%e9%87%8f%e5%85%85%e8%b6%b3%e6%97%b6%ef%bc%8c%e5%a6%82%e4%bd%95%e7%a0%b4%e8%a7%a3%e9%a2%84","status":"publish","type":"post","link":"https:\/\/wemedia.adamroi.com\/en\/app%e5%87%ba%e6%b5%b7%e8%bf%9b%e5%85%a5%e8%b4%a8%e9%87%8f%e7%ab%9e%e4%ba%89%ef%bc%9a%e5%ae%89%e8%a3%85%e9%87%8f%e5%85%85%e8%b6%b3%e6%97%b6%ef%bc%8c%e5%a6%82%e4%bd%95%e7%a0%b4%e8%a7%a3%e9%a2%84\/","title":{"rendered":"APP\u51fa\u6d77\u8fdb\u5165\u8d28\u91cf\u7ade\u4e89\uff1a\u5b89\u88c5\u91cf\u5145\u8db3\u65f6\uff0c\u5982\u4f55\u7834\u89e3\u9884\u7b97\u52a0\u7801\u7684\u5224\u65ad\u56f0\u5c40\uff1f"},"content":{"rendered":"\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u975e\u6e38\u620f APP \u51fa\u6d77\u4e0d\u662f\u6ca1\u6709\u589e\u957f\u7a7a\u95f4\uff0c\u800c\u662f\u9884\u7b97\u52a0\u7801\u7684\u903b\u8f91\u53d8\u4e86\u3002<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sensor Tower\u300aState of Mobile 2026\u300b\u63d0\u5230\uff0c2025\u5e74\u975e\u6e38\u620fApp\u7684\u79fb\u52a8\u6536\u5165\u9996\u6b21\u8d85\u8fc7\u6e38\u620f\uff0c\u589e\u957f\u4e3b\u8981\u6765\u81ea\u751f<strong>\u6210\u5f0fAI\u3001\u793e\u4ea4\u3001\u89c6\u9891\u6d41\u5a92\u4f53\u548c\u751f\u4ea7\u529b\u5de5\u5177<\/strong>\u7b49\u54c1\u7c7b\u3002AppsFlyer\u6570\u636e\u4e5f\u663e\u793a\uff0c2025\u5e74\u5168\u7403App\u7528\u6237\u83b7\u53d6\u9884\u7b97\u8fbe\u5230<strong>780\u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d\u975e\u6e38\u620f\u7c7bUA\u9884\u7b97\u589e\u957f18%\uff0c\u8fbe\u5230530\u4ebf\u7f8e\u5143\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u8bf4\u660e\u4e00\u4e2a\u4fe1\u53f7\uff1a\u975e\u6e38APP\u4ecd\u7136\u503c\u5f97\u6295\uff0c\u4f46\u5e7f\u544a\u4e3b\u5df2\u7ecf\u4e0d\u80fd\u53ea\u7528\u201c\u5b89\u88c5\u4fbf\u5b9c\u4e0d\u4fbf\u5b9c\u201d\u6765\u51b3\u5b9a\u9884\u7b97\u3002\u771f\u6b63\u5f71\u54cd\u4e0b\u4e00\u8f6e\u52a0\u7801\u7684\uff0c<strong>\u662f\u8fd9\u6279\u7528\u6237\u6709\u6ca1\u6709\u6ce8\u518c\u3001\u6fc0\u6d3b\u3001\u8bd5\u7528\u3001\u8ba2\u9605\u548c\u7559\u4e0b\u6765\u3002<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9APP\u51fa\u6d77\u56e2\u961f\u6765\u8bf4\uff0c\u5982\u4f55\u9a8c\u8bc1\u4e70\u6765\u7684\u5b89\u88c5\uff0c\u80fd\u88ab\u8bc1\u660e\u6709\u8d28\u91cf\uff1f<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-accent-color has-text-color has-link-color has-large-font-size wp-elements-549dab54f228e851a4e3726da2eacc8f wp-block-paragraph\"><strong>01.APP\u62c9\u65b0\uff0c\u4e3a\u4ec0\u4e48CPI\u5df2\u7ecf\u4e0d\u591f\u7528\u4e86\uff1f<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">APP\u56e2\u961f\u505a\u6d77\u5916\u6295\u653e\uff0c\u7b2c\u4e00\u8f6e\u4e60\u60ef\u5148\u770bCPI\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u54ea\u4e2a\u5e73\u53f0\u5b89\u88c5\u4fbf\u5b9c\uff0c\u54ea\u4e2a\u5e02\u573a\u70b9\u51fb\u6210\u672c\u4f4e\uff0c\u54ea\u7ec4\u7d20\u6750\u4e0b\u8f7d\u91cf\u9ad8\uff0c\u5c31\u5148\u628a\u9884\u7b97\u63a8\u4e0a\u53bb\u3002\u8fd9\u4e2a\u601d\u8def\u6709\u53c2\u8003\u4ef7\u503c\uff0c\u4f46\u5bf9\u975e\u6e38\u620f\u7c7bAPP\u6765\u8bf4\u4e0d\u591f\u7528\u4e86\u3002<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udca1\u4e0d\u540c\u7c7b\u578bAPP\uff0c\u5bf9\u9ad8\u8d28\u91cf\u7528\u6237\u7684\u5b9a\u4e49\u4e5f\u4e0d\u4e00\u6837\u2014\u2014<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<pre class=\"wp-block-preformatted\">AI\u5de5\u5177APP\uff0c\u8981\u770b\u591a\u6b21\u751f\u6210\u3001\u4fdd\u5b58\u7ed3\u679c\u3001\u8bd5\u7528\u548c\u8ba2\u9605<br><br>\u6548\u7387\u5de5\u5177APP\uff0c\u8981\u770b\u9879\u76ee\u521b\u5efa\u3001\u529f\u80fd\u6df1\u5ea6\u4f7f\u7528\u548c\u4ed8\u8d39\u5e2d\u4f4d<br><br>\u6559\u80b2APP\uff0c\u8981\u770b\u9996\u8bfe\u5b8c\u6210\u3001\u5b66\u4e60\u9891\u6b21\u548c\u7eed\u8d39<br><br>\u5065\u5eb7\u7ba1\u7406APP\uff0c\u8981\u770b\u8bbe\u5907\u7ed1\u5b9a\u3001\u6570\u636e\u8bb0\u5f55\u548c\u6301\u7eed\u4f7f\u7528<br><br>\u5185\u5bb9\u7c7b\u3001\u793e\u4ea4\u793e\u533a\u7c7bAPP\uff0c\u5219\u8981\u770b\u505c\u7559\u3001\u4e92\u52a8\u3001\u6536\u85cf\u3001\u53d1\u5e16\u548c\u7559\u5b58<\/pre>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">CPI\u53ea\u80fd\u8bf4\u660e\u83b7\u5ba2\u5165\u53e3\u6210\u672c\uff0c\u771f\u6b63\u51b3\u5b9a\u9884\u7b97\u80fd\u4e0d\u80fd\u7ee7\u7eed\u52a0\u7801\u7684\uff0c\u662f\u540e\u9762\u7684\u7528\u6237\u8d28\u91cf\uff1a<strong>\u6ce8\u518c\u7387\u3001\u6fc0\u6d3b\u7387\u3001\u8bd5\u7528\u7387\u3001\u8ba2\u9605\u7387\u3001\u7559\u5b58\u548cLTV\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u6ce8\u518c\u4e86\uff0c\u8bf4\u660e\u6d41\u91cf\u548c\u4ea7\u54c1\u9700\u6c42\u521d\u6b65\u5339\u914d\uff1b\u7528\u6237\u6fc0\u6d3b\u4e86\u6838\u5fc3\u529f\u80fd\uff0c\u8bf4\u660e\u4ed6\u771f\u7684\u8fdb\u5165\u4e86\u4ea7\u54c1\u4f53\u9a8c\uff1b\u7528\u6237\u613f\u610f\u8bd5\u7528\u3001\u8ba2\u9605\u3001\u6301\u7eed\u4f7f\u7528\uff0c\u5546\u4e1a\u4ef7\u503c\u624d\u6709\u673a\u4f1a\u8dd1\u51fa\u6765\u3002<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8fd9\u4e5f\u662f\u5f88\u591a\u56e2\u961f\u7684\u95ee\u9898\u6240\u5728\uff1a\u8d28\u91cf\u4fe1\u53f7\u6ca1\u6709\u63a5\u4e0a\u2757\ufe0f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b89\u88c5\u80fd\u770b\u5230\uff0c\u4f46\u6ce8\u518c\u3001\u6fc0\u6d3b\u3001\u8bd5\u7528\u3001\u8ba2\u9605\u3001\u7559\u5b58\u8fd9\u4e9b\u540e\u7aef\u4fe1\u53f7\u6ca1\u6709\u63a5\u7a33\u3002\u5e02\u573a\u3001\u6e20\u9053\u3001\u8d26\u6237\u3001\u7d20\u6750\u5230\u5e95\u8c01<strong>\u5e26\u6765\u4e86\u9ad8\u8d28\u91cf\u7528\u6237\uff0c\u590d\u76d8\u65f6\u8bf4\u4e0d\u6e05\uff0c\u56e2\u961f\u8fd8\u662f\u6ca1\u6709\u5224\u65ad\u4f9d\u636e<\/strong>\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-accent-color has-text-color has-link-color has-large-font-size wp-elements-f3623d57cd3f4b8fdbd39dd1a872dd68 wp-block-paragraph\"><strong>02.\u5a92\u4f53\u8868\u73b0\u770b\u4e0d\u6e05\uff0c\u672c\u8d28\u662f\u5a92\u4ecb\u94fe\u8def\u6ca1\u6709\u6253\u901a<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">APP\u51fa\u6d77\u62c9\u65b0\uff0c\u6700\u6015\u56e2\u961f\u6295\u4e86\u5f88\u591a\u5a92\u4f53\uff0c\u5374\u770b\u4e0d\u6e05\u8c01\u771f\u6b63\u5e26\u6765\u4e86\u9ad8\u8d28\u91cf\u7528\u6237\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u3001Meta\u3001TikTok\u3001ASA\u3001\u7f51\u76df\u3001DSP\u2026\u2026\u5e73\u53f0\u4e00\u591a\uff0c\u6570\u636e\u66f4\u591a\u3002\u6bcf\u4e2a\u5e73\u53f0\u90fd\u6709\u5b89\u88c5\u91cf\u3001CPI\u3001\u6ce8\u518c\u6210\u672c\u3001\u8ba2\u9605\u6210\u672c\u3002\u53ef\u4e00\u5230\u590d\u76d8\uff0c\u95ee\u9898\u53cd\u800c\u66f4\u590d\u6742\u4e86\u2014\u2014<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<pre class=\"wp-block-preformatted\">\u6709\u7684\u5a92\u4f53\u5b89\u88c5\u4fbf\u5b9c\uff0c\u4f46\u6ce8\u518c\u7387\u5f88\u5f31\uff1b<br><br>\u6709\u7684\u5a92\u4f53\u8ba2\u9605\u6210\u672c\u9ad8\uff0c\u4f46\u7559\u5b58\u8868\u73b0\u66f4\u597d\uff1b<br><br>\u6709\u7684\u5a92\u4f53\u6d88\u8017\u5f88\u5feb\uff0c\u4f46\u540e\u7aef\u6536\u5165\u6491\u4e0d\u4f4f\uff1b<br><br>\u6709\u7684\u5e73\u53f0\u524d\u671f\u8d77\u91cf\u6162\uff0c\u540e\u9762\u53cd\u800c\u6c89\u6dc0\u51fa\u66f4\u7a33\u5b9a\u7684\u9ad8\u8d28\u91cf\u7528\u6237\u3002<\/pre>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u65f6\u5019\uff0c\u5982\u679c\u53ea\u770b\u5a92\u4f53\u540e\u53f0\uff0c\u5f88\u5bb9\u6613\u5f97\u51fa\u9519\u8bef\u7ed3\u8bba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u4e3a\u6e20\u9053\u8868\u73b0\u5dee\u5f02\u4e0d\u5b8c\u5168\u6765\u81ea\u5e73\u53f0\u672c\u8eab\u3002<strong>\u771f\u6b63\u5f71\u54cd\u590d\u76d8\u8d28\u91cf\u7684\uff0c\u5f80\u5f80\u662f\u8d26\u6237\u3001\u9884\u7b97\u3001\u4e8b\u4ef6\u548c\u6570\u636e\u53e3\u5f84\u8fd9\u4e9b\u66f4\u5e95\u5c42\u7684\u5a92\u4ecb\u94fe\u8def\u3002<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-accent-color has-text-color has-link-color has-medium-font-size wp-elements-5d2285d4f90655a1ca2efd43ece0139c wp-block-paragraph\"><strong>1\uff09\u8d26\u6237\u72b6\u6001\u662f\u4e0d\u662f\u5728\u540c\u4e00\u4e2a\u5224\u65ad\u57fa\u51c6\u4e0a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">APP\u62c9\u65b0\u590d\u76d8\uff0c\u4e0d\u80fd\u53ea\u770bCPI\u3001\u6ce8\u518c\u6210\u672c\u548c\u8ba2\u9605\u6210\u672c\uff0c\u8fd8\u8981\u770b\u627f\u63a5\u9884\u7b97\u7684\u8d26\u6237\u8d44\u4ea7\u662f\u5426\u7a33\u5b9a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u6837\u662fMeta\u3001Google\u6216TikTok\u6295\u653e\uff0c\u4e00\u4e2a\u8d26\u6237\u6709\u7a33\u5b9a\u6d88\u8017\u5386\u53f2\u3001\u8f6c\u5316\u4fe1\u53f7\u8fde\u7eed\u3001\u4f59\u989d\u5145\u8db3\uff1b\u53e6\u4e00\u4e2a\u8d26\u6237\u521a\u5f00\u6237\u3001\u5ba1\u6838\u53d7\u9650\u3001\u9891\u7e41\u89e6\u53d1\u98ce\u63a7\u3002\u6700\u540e\u8dd1\u51fa\u6765\u7684\u7ed3\u679c\uff0c\u5f88\u53ef\u80fd\u4e0d\u5728\u540c\u4e00\u4e2a\u5224\u65ad\u57fa\u51c6\u4e0a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8d26\u6237\u72b6\u6001\u6ca1\u6709\u7eb3\u5165\u590d\u76d8\uff0c\u56e2\u961f\u5c31\u5bb9\u6613\u628a\u8d26\u6237\u5c42\u95ee\u9898\u8bef\u5224\u6210\u5a92\u4f53\u5c42\u95ee\u9898\u3002<\/strong>\u6709\u4e9b\u5e73\u53f0\u770b\u8d77\u6765\u6210\u672c\u9ad8\u3001\u8d77\u91cf\u6162\u3001\u8f6c\u5316\u5f31\uff0c\u5176\u5b9e\u62d6\u540e\u817f\u7684\u53ef\u80fd\u662f\u8d26\u6237\u5b66\u4e60\u671f\u53cd\u590d\u4e2d\u65ad\u3001\u9884\u7b97\u8282\u594f\u4e0d\u7a33\uff0c\u6216\u8005\u98ce\u9669\u72b6\u6001\u5df2\u7ecf\u5f71\u54cd\u4e86\u6295\u653e\u8fde\u7eed\u6027\u3002<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-accent-color has-text-color has-link-color has-medium-font-size wp-elements-59e4ebac46b429062090d59e0570e159 wp-block-paragraph\"><strong>2\uff09\u9884\u7b97\u8282\u594f\u4f1a\u5f71\u54cd\u6a21\u578b\u5b66\u4e60<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">APP\u6295\u653e\u4e0d\u662f\u628a\u94b1\u82b1\u51fa\u53bb\uff0c\u5c31\u4e00\u5b9a\u80fd\u5f97\u5230\u6709\u6548\u7ed3\u8bba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u7684\u5e73\u53f0\u8fde\u7eed\u6295\u653e\uff0c\u6709\u7684\u5e73\u53f0\u4e2d\u9014\u65ad\u9884\u7b97\uff1b\u6709\u7684\u8d26\u6237\u4f59\u989d\u5145\u8db3\uff0c\u6709\u7684\u8d26\u6237\u9891\u7e41\u5361\u5728\u5145\u503c\u548c\u5230\u8d26\u4e0a\u3002\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u518d\u53bb\u6bd4\u8f83CPI\u3001\u6ce8\u518c\u6210\u672c\u3001\u8bd5\u7528\u6210\u672c\u548c\u8ba2\u9605\u6210\u672c\uff0c\u7ed3\u8bba\u5bb9\u6613\u5931\u771f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5bf9APP\u6295\u653e\u6765\u8bf4\uff0c\u9884\u7b97\u8fde\u7eed\u6027\u672c\u8eab\u5c31\u662f\u5224\u65ad\u5a92\u4f53\u4ef7\u503c\u7684\u524d\u63d0\u3002<\/strong>\u4e00\u4e2a\u6ca1\u6709\u8dd1\u5b8c\u6574\u5b66\u4e60\u5468\u671f\u3001\u4e8b\u4ef6\u79ef\u7d2f\u88ab\u9891\u7e41\u6253\u65ad\u7684\u8d26\u6237\uff0c\u8dd1\u51fa\u6765\u7684\u6570\u636e\u5f88\u96be\u76f4\u63a5\u7528\u4e8e\u52a0\u7801\u51b3\u7b56\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/alidocs.dingtalk.com\/core\/api\/resources\/img\/5eecdaf48460cde59bed3794671324c1eebec52cdc29daec75b8339e1c4c2483a16c715330d04b803490e2fc8d4af258a156a98577f418d57b625f009aeec32ea0dc53d21fc8a0ec2696fe437c7dd9d91a6e1ef68d0a73dfb4afaa0254376554?tmpCode=be628b5b-6324-43af-a2d3-6dac32d83da0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-color has-text-color has-link-color has-small-font-size wp-elements-41db7b6c60aeab5da3ecd14ae067716e wp-block-paragraph\">\u56fe\u6e90\uff1a\u7f51\u7edc<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-accent-color has-text-color has-link-color has-medium-font-size wp-elements-9adf7209ed117f7d62a92763d3a17f00 wp-block-paragraph\"><strong>3\uff09\u5173\u952e\u4e8b\u4ef6\u6709\u6ca1\u6709\u7a33\u5b9a\u56de\u4f20<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">APP\u62c9\u65b0\u8fdb\u5165\u81ea\u52a8\u5316\u9636\u6bb5\u540e\u8981\u786e\u8ba4\u5e7f\u544a\u4e3b\u5582\u7ed9\u5e73\u53f0\u7684\u4fe1\u53f7\u662f\u5426\u51c6\u786e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u5b98\u65b9\u6587\u6863\u63d0\u5230<strong>\uff0cApp campaigns\u5982\u679c\u8981\u57fa\u4e8e\u5e94\u7528\u5185\u884c\u4e3a\u8fdb\u884c\u4f18\u5316\uff0c\u9700\u8981\u5b8c\u6210 Firebase SDK\u3001\u4e8b\u4ef6\u8ffd\u8e2a\u3001\u5173\u952e\u4e8b\u4ef6\u6807\u8bb0\u3001Google Ads\u5173\u8054\u548c\u8f6c\u5316\u521b\u5efa\u7b49\u6b65\u9aa4<\/strong>\uff1bMeta \u4e5f\u8bf4\u660e\uff0c<strong>App Event Optimization\u53ef\u4ee5\u57fa\u4e8e\u6807\u51c6\u6216\u81ea\u5b9a\u4e49App\u4e8b\u4ef6\u4f18\u5316\u5e7f\u544a\u6295\u653e\u3002<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u610f\u5473\u7740\uff0c\u5e73\u53f0\u4f18\u5316\u4e0d\u662f\u51ed\u7a7a\u53d1\u751f\u7684\u3002<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<pre class=\"wp-block-preformatted\">\u5982\u679c\u53ea\u56de\u4f20\u5b89\u88c5\uff0c\u7cfb\u7edf\u5c31\u4f1a\u6301\u7eed\u5bfb\u627e\u66f4\u5bb9\u6613\u4e0b\u8f7d\u7684\u4eba\u3002<br><br>\u5982\u679c\u6ce8\u518c\u3001\u6fc0\u6d3b\u3001\u8bd5\u7528\u3001\u8ba2\u9605\u3001\u7559\u5b58\u8fd9\u4e9b\u4e8b\u4ef6\u6ca1\u6709\u7a33\u5b9a\u56de\u4f20\uff0c\u5e73\u53f0\u5c31\u5f88\u96be\u8bc6\u522b\u771f\u6b63\u6709\u4ef7\u503c\u7684\u7528\u6237\u3002<\/pre>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e2\u961f\u60f3\u63d0\u5347\u9ad8\u8d28\u91cf\u6ce8\u518c\uff0c\u4f46\u4e8b\u4ef6\u5b9a\u4e49\u4e0d\u6e05\u3001\u56de\u4f20\u4e0d\u7a33\u3001MMP \u548c\u5e73\u53f0\u540e\u53f0\u53e3\u5f84\u5bf9\u4e0d\u4e0a\uff0c\u7cfb\u7edf\u4e5f\u5f88\u96be\u6301\u7eed\u4f18\u5316\u5230\u6b63\u786e\u65b9\u5411\uff1b<strong>\u8fd9\u662f\u4fe1\u53f7\u6cbb\u7406\u95ee\u9898\u3002<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-accent-color has-text-color has-link-color has-medium-font-size wp-elements-1aa128b04ec75dfd457850f915674706 wp-block-paragraph\"><strong>4\uff09\u6570\u636e\u53e3\u5f84\u6709\u6ca1\u6709\u63d0\u524d\u5bf9\u9f50<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e7f\u544a\u5e73\u53f0\u540e\u53f0\u3001MMP\u540e\u53f0\u3001\u4f01\u4e1a\u81ea\u6709\u540e\u53f0\u3001iOS\u9690\u79c1\u5f52\u56e0\u6846\u67b6\u4e4b\u95f4\uff0c\u6570\u636e\u5f88\u96be\u5b8c\u5168\u4e00\u81f4\u3002\u6240\u4ee5\u56e2\u961f\u8981\u63d0\u524d\u5b9a\u6e05\u695a\u4e09\u4ef6\u4e8b\uff1a\u9884\u7b97\u52a0\u7801\u770b\u4ec0\u4e48\u6570\u636e\uff0c\u6295\u653e\u4f18\u5316\u770b\u4ec0\u4e48\u6570\u636e\uff0c\u7ecf\u8425\u590d\u76d8\u770b\u4ec0\u4e48\u6570\u636e\u3002<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5982\u679c\u53e3\u5f84\u4e0d\u7edf\u4e00\uff0c\u590d\u76d8\u65f6\u53ea\u80fd\u5404\u770b\u5404\u7684\u6570\u636e\u26a0\ufe0f<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<pre class=\"wp-block-preformatted\">\u4f18\u5316\u5e08\u770bCPI\u548cCPA<br><br>\u4ea7\u54c1\u770b\u6ce8\u518c\u548c\u6fc0\u6d3b<br><br>\u8d22\u52a1\u770b\u6d88\u8017\u3001\u5145\u503c\u548c\u5230\u8d26<br><br>\u8001\u677f\u770b\u8ba2\u9605\u6536\u5165\u3001\u7559\u5b58\u548cLTV<\/pre>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ca1\u6709\u5c06\u8d26\u6237\u3001\u9884\u7b97\u3001\u4e8b\u4ef6\u548c\u5a92\u4f53\u8868\u73b0\u653e\u5230\u4e00\u6761\u94fe\u8def\u91cc\uff0c\u5b9e\u9645\u8fd8\u662f\u8bf4\u4e0d\u6e05\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u54ea\u4e2a\u5a92\u4f53\u8be5\u7ee7\u7eed\u52a0\u7801\u2753\u54ea\u4e2a\u5e02\u573a\u8981\u6536\u7f29\u2753<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u54ea\u4e2a\u8d26\u6237\u9700\u8981\u8c03\u6574\u2753\u54ea\u7c7b\u7528\u6237\u624d\u662f\u771f\u7684\u9ad8\u8d28\u91cf\u7528\u6237\u2753<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">APP\u51fa\u6d77\u62c9\u65b0\u7684\u7ade\u4e89\uff0c\u5df2\u7ecf\u4ece\u4e70\u91cf\u8d70\u5230<strong>\u201c\u4ef7\u503c\u7ecf\u8425\u201d\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u524d\u770b\u5b89\u88c5\u91cf\u3001CPI\u3001CPA\uff0c\u57fa\u672c\u80fd\u5224\u65ad\u4e00\u8f6e\u6295\u653e\u6709\u6ca1\u6709\u8dd1\u8d77\u6765\u3002\u4f46\u73b0\u5728\uff0c\u56e2\u961f\u66f4\u5e94\u8be5\u5173\u5fc3\uff1a\u8fd9\u4e9b\u7528\u6237\u6709\u6ca1\u6709\u6ce8\u518c\u3001\u6709\u6ca1\u6709\u6fc0\u6d3b\u3001\u6709\u6ca1\u6709\u8bd5\u7528\u3001\u6709\u6ca1\u6709\u8ba2\u9605\uff0c\u540e\u7eed\u8fd8\u4f1a\u4e0d\u4f1a\u7559\u4e0b\u6765\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u95ee\u9898\u4e5f\u51fa\u73b0\u5728\u8fd9\u91cc\uff0c\u62c9\u65b0\u5224\u65ad\u5c31\u8d8a\u4e0d\u80fd\u53ea\u653e\u5728\u5e7f\u544a\u540e\u53f0\u91cc\u770b\u3002\u56e0\u4e3a\u771f\u6b63\u51b3\u5b9a\u4e00\u8f6e\u6295\u653e\u6709\u6ca1\u6709\u53c2\u8003\u4ef7\u503c\u7684\uff0c<strong>\u5f80\u5f80\u662f\u8d26\u6237\u3001\u9884\u7b97\u548c\u6570\u636e\u94fe\u8def\u8fd9\u4e9b\u66f4\u5e95\u5c42\u7684\u6761\u4ef6\u3002<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u5e94\u7528\u51fa\u6d77\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u5a92\u4ecb\u7ba1\u5bb6\u7684\u4ef7\u503c\u53ef\u4ee5\u843d\u5230\u51e0\u4e2a\u5173\u952e\u7ed3\u679c\u4e0a\u2014\u2014<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705 \u7ed3\u679c\u66f4\u6709\u53c2\u8003\u4ef7\u503c<\/strong>\uff1a\u8dd1\u51fa\u6765\u7684\u6570\u636e\u4e0d\u518d\u88ab\u8d26\u6237\u5f02\u5e38\u3001\u9884\u7b97\u65ad\u70b9\u53cd\u590d\u5e72\u6270\uff0c\u56e2\u961f\u80fd\u66f4\u63a5\u8fd1\u771f\u5b9e\u5224\u65ad\u5a92\u4f53\u4ef7\u503c\uff1b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705&nbsp;<strong>\u9884\u7b97\u52a0\u7801\u66f4\u6709\u5e95<\/strong>\uff1a\u80fd\u66f4\u6e05\u695a\u5224\u65ad\u8fd9\u8f6e\u7528\u6237\u8d28\u91cf\u662f\u5426\u5177\u5907\u7ee7\u7eed\u6d4b\u8bd5\u6216\u52a0\u7801\u7684\u6761\u4ef6\uff1b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705&nbsp;<strong>\u56e2\u961f\u534f\u540c\u66f4\u987a\u7545\uff1a<\/strong>\u6295\u653e\u3001\u8d22\u52a1\u3001\u5a92\u4ecb\u3001\u7ba1\u7406\u5c42\u770b\u5230\u7684\u4fe1\u606f\u80fd\u5bf9\u9f50\uff0c\u51cf\u5c11\u6d41\u7a0b\u6d88\u8017\uff1b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705&nbsp;<strong>\u589e\u957f\u8d44\u4ea7\u80fd\u6c89\u6dc0\uff1a<\/strong>\u6bcf\u4e00\u8f6e\u6d4b\u8bd5\u7559\u4e0b\u7684\u4e0d\u53ea\u662f\u5b89\u88c5\u91cf\uff0c\u8fd8\u6709\u5e02\u573a\u53cd\u9988\u3001\u5a92\u4f53\u8868\u73b0\u3001\u8d26\u6237\u8868\u73b0\u548c\u7528\u6237\u8d28\u91cf\u5224\u65ad\uff0c\u540e\u7eed\u6295\u653e\u53ef\u4ee5\u6301\u7eed\u590d\u7528\u3002<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">APP\u62c9\u65b0\u771f\u6b63\u8981\u6c89\u6dc0\u7684\uff0c\u4e0d\u53ea\u662f\u5b89\u88c5\u91cf\uff0c\u800c\u662f\u4e00\u5957\u80fd\u652f\u6491\u540e\u7eed\u5e02\u573a\u9009\u62e9\u3001\u9884\u7b97\u5206\u914d\u548c\u7528\u6237\u8d28\u91cf\u4f18\u5316\u7684\u5a92\u4ecb\u7ecf\u8425\u80fd\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/alidocs.dingtalk.com\/core\/api\/resources\/img\/5eecdaf48460cde59bed3794671324c1eebec52cdc29daec75b8339e1c4c2483a16c715330d04b803490e2fc8d4af258a156a98577f418d57bc74276e6551bd3160a8495077085dcf9a8db47a3b4c31c4db7cc8a46a7b609d5788a9f1a563429?tmpCode=be628b5b-6324-43af-a2d3-6dac32d83da0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-color has-text-color has-link-color has-small-font-size wp-elements-de84d9ef29bf752d0c4a7ab01f9599ac wp-block-paragraph\">\u4ea7\u54c1\u6301\u7eed\u66f4\u65b0ing\uff5e<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-accent-color has-text-color has-link-color has-large-font-size wp-elements-fda5f48065494fc6c1f83cc60c2d14b8 wp-block-paragraph\"><strong>03.\u5e73\u53f0\u8d8a\u81ea\u52a8\u5316\uff0c\u8d8a\u8981\u7ba1\u597d\u8f93\u5165\u6761\u4ef6<\/strong><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>APP 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class=\"wp-block-preformatted\">\u54ea\u4e9b\u5a92\u4f53\u5e26\u6765\u7684\u4e0d\u662f\u4f4e\u4ef7\u5b89\u88c5\uff0c\u800c\u662f\u6709\u6548\u6ce8\u518c\u3001\u6fc0\u6d3b\u548c\u8ba2\u9605\u673a\u4f1a\uff1f<br><br>\u54ea\u4e9b\u5e02\u573a\u770b\u8d77\u6765\u6210\u672c\u4f4e\uff0c\u4f46\u540e\u7aef\u4ef7\u503c\u6491\u4e0d\u4f4f\uff1f<br><br>\u54ea\u4e9b\u8d26\u6237\u5177\u5907\u7ee7\u7eed\u52a0\u7801\u6761\u4ef6\uff0c\u54ea\u4e9b\u8d26\u6237\u8fd8\u9700\u8981\u5148\u5904\u7406\u7a33\u5b9a\u6027\u548c\u98ce\u9669\u95ee\u9898\uff1f<br><br>\u54ea\u4e9b\u4e8b\u4ef6\u5b9a\u4e49\u3001\u56de\u4f20\u8d28\u91cf\u548c\u5f52\u56e0\u53e3\u5f84\u5f71\u54cd\u4e86\u590d\u76d8\u7ed3\u8bba\uff1f<\/pre>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u95ee\u9898\u56de\u7b54\u4e0d\u4e0a\u6765\uff0c\u4e0b\u4e00\u8f6e\u9884\u7b97\u5206\u914d\u5c31\u4f1a\u5931\u53bb\u4f9d\u636e\u3002\u6240\u4ee5\uff0c\u5728\u65b0\u4e00\u8f6eAPP\u62c9\u65b0\u524d\uff0c\u5efa\u8bae\u5148\u505a\u4e00\u6b21<strong>\u7cfb\u7edf\u6027\u68c0\u67e5\u2014\u2014<\/strong>\u628a\u8d26\u6237\u72b6\u6001\u3001\u4f59\u989d\u6d88\u8017\u3001\u5e94\u7528\u68c0\u6d4b\u3001\u4e8b\u4ef6\u56de\u4f20\u548c\u98ce\u9669\u72b6\u6001\u653e\u5230\u4e00\u8d77\u770b\uff0c\u5148\u5224\u65ad\u5a92\u4ecb\u94fe\u8def\u662f\u5426\u652f\u6491\u7ee7\u7eed\u653e\u91cf\uff0c\u518d\u51b3\u5b9a\u9884\u7b97\u8be5\u52a0\u5230\u54ea\u91cc\u3002<\/p>\n\n\n\n<p 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