{"id":3677,"date":"2026-02-09T14:28:24","date_gmt":"2026-02-09T06:28:24","guid":{"rendered":"https:\/\/wemedia.adamroi.com\/?p=3677"},"modified":"2026-02-09T14:34:09","modified_gmt":"2026-02-09T06:34:09","slug":"%e5%92%8cfacebook%e6%96%97%e6%99%ba%e6%96%97%e5%8b%87%ef%bc%9a%e6%88%91%e6%8a%8a%e6%af%8f%e5%a4%a9%e4%bc%98%e5%8c%96%e5%81%9c%e4%ba%867%e5%a4%a9%ef%bc%8croas%e5%8f%8d%e8%80%8c%e6%b6%a8%e4%ba%8630","status":"publish","type":"post","link":"https:\/\/wemedia.adamroi.com\/en\/%e5%92%8cfacebook%e6%96%97%e6%99%ba%e6%96%97%e5%8b%87%ef%bc%9a%e6%88%91%e6%8a%8a%e6%af%8f%e5%a4%a9%e4%bc%98%e5%8c%96%e5%81%9c%e4%ba%867%e5%a4%a9%ef%bc%8croas%e5%8f%8d%e8%80%8c%e6%b6%a8%e4%ba%8630\/","title":{"rendered":"\u548cFacebook\u6597\u667a\u6597\u52c7\uff1a\u6211\u628a\u6bcf\u5929\u4f18\u5316\u505c\u4e867\u5929\uff0cROAS\u53cd\u800c\u6da8\u4e8630%\uff01"},"content":{"rendered":"\n

Facebook\u6295\u653e\uff0c\u5751\u5751\u4e0d\u91cd\u6837\uff01<\/p>\n\n\n\n

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<\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n
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    <\/div>\n\n\n\n

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    – \u53ea\u8bbe\u57fa\u7840\u6807\u7b7e\uff0c\u4e0d\u505a\u5174\u8da3\/\u884c\u4e3a\/\u573a\u666f\u7ec4\u5408<\/p>\n\n\n\n

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    <\/div>\n\n\n\n

    1.\u5148\u505a\u5e02\u573a\u5206\u5c42\uff1a<\/strong><\/p>\n\n\n\n

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    <\/div>\n\n\n\n

    3.\u6700\u540e\u505a\u76f8\u4f3c<\/strong><\/p>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n
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    <\/div>\n\n\n\n

    \u7ba1\u7684\u4e0d\u7528\u591a\uff0c\u5c313\u4e2a\u70b9\uff1a<\/strong><\/p>\n\n\n\n

    1\ufe0f\u20e3 BM\/\u8d44\u4ea7\u5f52\u5c5e\u6df7\u4e71\uff1a\u51fa\u4e00\u6b21\u98ce\u63a7\uff0c\u5168\u5458\u505c\u6446<\/p>\n\n\n\n

    2\ufe0f\u20e3 \u50cf\u7d20\u4e8b\u4ef6\u88c5\u4e86\u4f46\u89e6\u53d1\u9519\/\u91cd\u590d\u89e6\u53d1\uff1a\u4f60\u4ee5\u4e3a\u6709\u6570\u636e\uff0c\u5176\u5b9e\u662f\u9519\u6570\u636e<\/p>\n\n\n\n

    3\ufe0f\u20e3 \u57df\u540d\u9a8c\u8bc1 \/ AEM \u6ca1\u914d\uff1a\u540e\u7eed\u4f18\u5316\u4e8b\u4ef6\u9009\u4e0d\u4e86\u3001\u7a33\u5b9a\u6027\u5dee<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    1.BM\u7ed3\u6784\u6700\u5c0f\u53ef\u7528<\/strong><\/p>\n\n\n\n

    – BM \u6309\u4e1a\u52a1\u7ebf\/\u54c1\u724c\u62c6\u5206<\/p>\n\n\n\n

    – \u9875\u9762\u3001\u50cf\u7d20\u3001\u5e7f\u544a\u8d26\u6237\u3001\u57df\u540d\u5f52\u5c5e\u6e05\u6670<\/p>\n\n\n\n

    – \u6743\u9650\u6309\u6700\u5c0f\u5fc5\u8981\u7ed9\uff0c\u522b\u4e00\u4e0a\u6765\u5168\u5458\u7ba1\u7406\u5458<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    2.\u50cf\u7d20\/CAPI \u4e8b\u4ef6\u4f53\u68c0\u6e05\u5355<\/strong><\/p>\n\n\n\n

    – \u4e8b\u4ef6\u662f\u5426\u6309\u6f0f\u6597\u987a\u5e8f\u89e6\u53d1\uff08ViewContent\u2192ATC\u2192IC\u2192Purchase\uff09<\/p>\n\n\n\n

    – Purchase \u662f\u5426\u5e26\u91d1\u989d\/\u5e01\u79cd\u4e14\u6b63\u786e<\/p>\n\n\n\n

    – \u540c\u4e00\u8ba2\u5355\u662f\u5426\u91cd\u590d\u89e6\u53d1\uff08\u53bb\u91cd\u662f\u5426\u751f\u6548\uff09<\/p>\n\n\n\n

    – \u4e8b\u4ef6\u56de\u4f20\u662f\u5426\u7a33\u5b9a\uff08Events Manager \u770b\u8bca\u65ad\uff09<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    3.\u57df\u540d\u9a8c\u8bc1 & AEM<\/strong><\/p>\n\n\n\n

    \u8fd9\u4e00\u6b65\u4e0d\u505a\uff0c\u540e\u9762\u7ecf\u5e38\u51fa\u73b0\u4f18\u5316\u4e8b\u4ef6\u9009\u4e0d\u4e86\u3001\u6570\u636e\u7a33\u5b9a\u6027\u5dee\u3001\u5f52\u56e0\u4e71\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \u8981\u662f\u4eba\u591a\u3001\u8d44\u6e90\u4e0d\u597d\u6574\u5408\uff0c\u5c31\u8ba9\u5de5\u5177\u6765\u7ba1\u2757\ufe0f<\/strong><\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \u8d26\u6237\u591a\u3001\u5e01\u79cd\u591a\u3001\u534f\u4f5c\u4eba\u4e5f\u591a\uff0c\u5343\u4e07\u4e0d\u8981\u81ea\u6211\u611f\u52a8\u5f0f\u98ce\u63a7\uff0c<\/strong>\u53ea\u505c\u7559\u5728\u53e3\u5934\u63d0\u9192\u5927\u5bb6\u5c0f\u5fc3\u70b9\u3002\u5a92\u4ecb\u7ba1\u5bb6\u7684\u4e00\u7ad9\u5f0f\u8d26\u6237\u7ba1\u7406\uff1a<\/strong>\u652f\u6301\u628a\u5145\u503c\u3001\u6743\u9650\u5206\u5c42\u3001\u8d44\u4ea7\u5f52\u5c5e<\/strong>\u6d41\u7a0b\u5316\u2014\u2014\u8c01\u80fd\u52a8\u4ec0\u4e48\u3001\u52a8\u8fc7\u4ec0\u4e48\u3001\u51fa\u4e86\u95ee\u9898\u8ffd\u5f97\u5230\u6e90\u5934\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \n\n\n\n

    05.\u9884\u7b97\u8bbe\u7f6e\u5751<\/p>\n\n\n\n

    \u9884\u7b97\u4e0d\u51fa\u7ed3\u679c\uff0c\u5927\u6982\u7387\u4e0d\u662f\u94b1\u7684\u95ee\u9898\uff0c\u5148\u770b\u5206\u914d\u65b9\u5f0f\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \u4e0b\u9762\u8fd9\u4e9b\u64cd\u4f5c\u4e2d\u4e00\u6761\u5c31\u5371\u9669\u4e86\u203c\ufe0f<\/strong><\/p>\n\n\n\n

    – \u9884\u7b97\u5168\u538b\u4e00\u4e2a\u5e7f\u544a\u7ec4\uff1a\u4efb\u4e00\u73af\u51fa\u9519\u5c31\u662f\u5168\u91cf\u4e8f<\/p>\n\n\n\n

    – \u65e5\u9884\u7b97\u592a\u4f4e\uff1a\u7cfb\u7edf\u5b66\u4e0d\u5230\u4fe1\u53f7\uff0c\u8dd1\u4e0d\u52a8<\/p>\n\n\n\n

    – \u81ea\u52a8\u51fa\u4ef7\u968f\u7f18\u6d88\u8017\uff1a\u6210\u672c\u62ac\u4e0a\u53bb\u4f60\u8fd8\u4ee5\u4e3a\u5e02\u573a\u8d35\u4e86<\/p>\n\n\n\n

    – \u6d4b\u8bd5\u671f\u7838\u5927\u94b1\u6ca1\u7b5b\u51fa\u8d62\u5bb6\uff0c\u94b1\u5148\u70e7\u5b8c<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    1.<\/strong>\u5148\u62c6\u9884\u7b97\uff0c\u522b\u8d4c\u5355\u70b9<\/strong><\/p>\n\n\n\n

    \u603b\u9884\u7b97\u62c6\u62103-5\u4e2a\u5e7f\u544a\u7ec4\u5e76\u884c\uff08\u6309\u53d7\u4f17\/\u7d20\u6750\/\u843d\u5730\u9875\u7ef4\u5ea6\u62c6\uff09\uff0c\u964d\u4f4e\u5355\u7ec4\u7ffb\u8f66\u5e26\u6765\u7684\u5168\u5c40\u98ce\u9669\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    2.\u8bbe\u6700\u4f4e\u6709\u6548\u65e5\u9884\u7b97<\/strong><\/p>\n\n\n\n

    -Meta\u226520\u7f8e\u5143<\/strong>\/\u5929<\/p>\n\n\n\n

    -TikTok \u226515\u7f8e\u5143<\/strong>\/\u5929<\/p>\n\n\n\n

    -Google Ads \u226510\u7f8e\u5143<\/strong>\/\u5929<\/p>\n\n\n\n

    \u5148\u4fdd\u8bc1\u80fd\u8dd1\u51fa\u53ef\u5224\u65ad\u7684\u6570\u636e\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    3.\u65b0\u624b\u4f18\u5148\u624b\u52a8\u51fa\u4ef7<\/strong><\/p>\n\n\n\n

    \u6309\u5e73\u53f0\u5efa\u8bae\u51fa\u4ef7\u4e0b\u8c0310%-20%\u505a\u6d4b\u8bd5\uff0c\u518d\u6839\u636e\u8f6c\u5316\u6570\u636e\u9010\u6b65\u8c03\u6574\uff0c\u6210\u672c\u66f4\u53ef\u63a7\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    4.\u9884\u7b97\u5206\u5c42\u522b\u6df7\u7740\u82b1<\/strong><\/p>\n\n\n\n

    \u6d4b\u8bd5\u671f\u752830%<\/strong>\u505a\u7b5b\u9009\uff1b\u653e\u91cf\u671f\u628a70%<\/strong>\u96c6\u4e2d\u6295\u5230\u80dc\u51fa\u7d20\u6750\/\u5e7f\u544a\u7ec4\u4e0a\uff0c\u628a\u4f18\u52bf\u653e\u5927\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u56fe\u6e90\uff1a\u7f51\u7edc<\/p>\n\n\n\n

    \n\n\n\n

    06.\u6295\u653e\u8282\u594f\u5751<\/p>\n\n\n\n

    \u51fa\u6d77\u6295\u653e\u6709\u56fa\u5b9a\u8282\u594f\uff1a\u5148\u6d4b\u8bd5 \u2192 \u518d\u7b5b\u9009 \u2192 \u518d\u653e\u91cf<\/strong>\u3002\u4f60\u4e00\u5929\u770b\u4e09\u6b21\u3001\u6539\u4e94\u6b21\uff0c\u7b97\u6cd5\u8282\u594f\u5168\u88ab\u6253\u4e71\u4e86\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    1.\u6d4b\u8bd5\u671f\u522b\u6025<\/strong><\/p>\n\n\n\n

    \u81f3\u5c11\u8dd13-5\u5929\uff0c\u7ed9\u7cfb\u7edf\u8db3\u591f\u7684\u6570\u636e\uff0c\u522b\u7528\u4e00\u5929\u7684\u6570\u636e\u4e0b\u7ed3\u8bba\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    2.\u8fdb\u5165\u653e\u91cf\u671f\u8981\u6709\u95e8\u69db<\/strong><\/p>\n\n\n\n

    \u6ee1\u8db3\u8fd9\u4e9b\u6761\u4ef6\u518d\u653e\u91cf\uff0c\u4e0d\u8fbe\u6807\u5c31\u7ee7\u7eed\u6d4b\u8bd5\uff1a<\/p>\n\n\n\n

    -\u7d2f\u8ba1\u70b9\u51fb \u2265 100<\/p>\n\n\n\n

    -\u7d2f\u8ba1\u66dd\u5149 \u2265 1000<\/p>\n\n\n\n

    -CPA \u7a33\u5b9a\u5728\u76ee\u6807\u503c\u4ee5\u4e0b<\/p>\n\n\n\n

    -ROI \u4e3a\u6b63\uff0c\u4e14\u6570\u636e\u8fde\u7eed2-3\u5929\u7a33\u5b9a<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    3.<\/strong>\u63d0\u91cf\u7528\u9636\u68af<\/strong><\/p>\n\n\n\n

    \u6bcf\u6b21\u63d0\u989d\u4e0d\u8d85\u8fc7\u539f\u9884\u7b97\u7684 30%-50%<\/strong>\uff0c\u95f4\u9694 24-48 \u5c0f\u65f6<\/strong>\u89c2\u5bdf CPA\u3001\u8f6c\u5316\u7387\u7b49\u6838\u5fc3\u6570\u636e\uff0c\u7a33\u5b9a\u540e\u518d\u7ee7\u7eed\u63d0\u91cf\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    4.\u653e\u91cf\u540c\u65f6\u505a\u7d20\u6750\u5907\u4efd<\/strong><\/p>\n\n\n\n

    \u4f18\u8d28\u7d20\u6750\u4e00\u5b9a\u8981\u67092-3\u4e2a\u540c\u7c7b\u578b\u5907\u4efd<\/strong>\uff0c\u4e0d\u7136\u75b2\u52b3\u6765\u5f97\u6bd4\u4f60\u60f3\u8c61\u5feb\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \u653e\u91cf\u662f\u8ba9\u7cfb\u7edf\u5728\u7a33\u5b9a\u4fe1\u53f7\u91cc\u6269\u5927\u89c4\u6a21\uff0c\u4e0d\u662f\u51b2\uff01\u4f60\u8d8a\u6025\uff0c\u4fe1\u53f7\u8d8a\u4e71\uff0c\u7cfb\u7edf\u8d8a\u5bb9\u6613\u7ed9\u4f60\u4fbf\u5b9c\u4f46\u4e0d\u5bf9\u7684\u4eba\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \u4e0d\u8981\u5728\u9519\u8bef\u7684\u9636\u6bb5\u505a\u9519\u8bef\u7684\u4e8b\uff0c\u5c31\u662f\u8d5a\u94b1\u7684\u5f00\u59cb\u3002<\/strong>\u4e0b\u6b21\u6570\u636e\u4e00\u6ce2\u52a8\uff0c\u522b\u6025\u7740\u6539\uff0c\u5148\u6309\u987a\u5e8f\u628a\u8fd9\u516d\u4ef6\u4e8b\u8fc7\u4e00\u904d\uff0c<\/p>\n","protected":false},"excerpt":{"rendered":"

    Facebook\u6295\u653e\uff0c\u5751\u5751\u4e0d\u91cd\u6837\uff01 \u88ab\u62d2\u5ba1\uff0c\u88ab\u9650\u6d41\uff0c\u94b1\u82b1\u5f97\u98de\u5feb\u5374\u4e00\u5355\u6ca1\u6709\uff1b\u6eaf\u6e90\u65e0\u89e3\uff0c\u4f60\u6839\u672c\u8bf4\u4e0d\u6e05\u81ea\u5df1\u662f\u6b7b\u5728\u7d20\u6750\u3001\u53d7\u4f17\uff0c\u8fd8\u662f\u8d26\u6237\u5e95\u5c42\u3002\u4f60\u8d8a\u8865\u6551\uff0c\u7cfb\u7edf\u8d8a\u4e71\uff1b\u4f60\u8d8a\u7740\u6025\uff0c\u94b1\u70e7\u5f97\u8d8a\u5feb\u3002 \u4e0b\u9762\u8fd9\u516d\u4e2a\u5751\uff0c\u5982\u679c\u4f60\u6b63\u5728\u8dd1 Facebook\uff0c\u54ea\u6015\u53ea\u4e2d\u4e24\u4e2a\uff0c\u90fd\u8db3\u591f\u8ba9\u4f60\u957f\u671f\u8dd1\u4e0d\u7a33\u2757\ufe0f 01. \u5e73\u53f0\u8ba4\u77e5\u5751 \u5e73\u53f0\u662f\u51fa\u6d77\u6295\u653e\u7684\u5730\u57fa\uff0cFacebook\u7684\u89c4\u5219\u548c\u6d41\u91cf\u903b\u8f91\u6ca1\u5403\u900f\u4f60\u5c31\u5f00\u6295\uff0c\u90a3\u4f60\u5c31\u662f\u7ed9\u7cfb\u7edf\u9001\u8fdd\u89c4\/\u4f4e\u8d28\u4fe1\u53f7\u3002 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\u51b7\u542f\u52a8\uff08\u6ca1\u5355\/\u5c11\u5355\uff09\uff1a\u5148\u4f18\u5316 Add to Cart \/ Initiate Checkout\uff08\u770b\u4f60\u7ad9\u5185\u627f\u63a5\u80fd\u529b\uff09 – \u6709\u7a33\u5b9a\u5355\u91cf\u540e\uff1a\u518d\u5207Purchase – B2B \/ \u7559\u8d44\u4e1a\u52a1\uff1aLead \u8868\u5355 \/ Messaging\uff08WhatsApp\uff09 \u5f80\u5f80\u66f4\u7a33 3.\u7edf\u4e00\u53e3\u5f84\uff0c\u518d\u8c08\u4f18\u5316 \u6709\u65f6\u5019\u5e7f\u544a\u770b\u7740\u4e0d\u884c\uff0c\u5176\u5b9e\u662f\u53e3\u5f84\u4e0d\u4e00\u81f4\u9020\u6210\u7684\uff1a\u540e\u53f0\u770b\u4e0d\u5230\u8f6c\u5316\u3001Shopify\/GA \u6709\u8ba2\u5355\uff1b\u6216\u8005\u540c\u4e00\u6761\u5e7f\u544a\u4eca\u5929\u597d\u660e\u5929\u5dee\uff0c\u5f52\u56e0\u7a97\u53e3\u4e00\u6362\u5c31\u53d8\u4e86\u3002 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